Bachelor of Business Administration (BBA) is a three to four-year undergraduate program meant to equip students with basic business and management knowledge and skills. The course has a range of subjects including accounting, finance, marketing, human resource management, entrepreneurship, and operations management. BBA seeks to build leadership skills, analytical thinking, problem-solving, and decision-making capabilities in order to prepare students for managerial positions across industries. Most universities have specializations where students can concentrate on fields such as international business, digital marketing, or financial management.
BBA graduates possess various career prospects in corporate companies, banks, financial organizations, advertising agencies, and start-ups. They can be employed as business analysts, marketing executives, financial planners, or human resource managers. Some of them opt to advance their education, like an MBA (Master of Business Administration), to specialize further in their field and improve their career horizon. The BBA degree is a perfect option for individuals who want to have a successful career in the business and finance industry.