Admission to the BAMMC program varies by institution. Many colleges and universities grant admission based on merit, considering a candidate’s performance in their 12th-grade board exams. However, some reputed institutions, especially those affiliated with prestigious universities, conduct entrance exams to assess candidates' aptitude for media, communication skills, and general awareness. These exams may include sections on English proficiency, current affairs, logical reasoning, and media-related knowledge.
For example, Mumbai University-affiliated colleges typically admit students based on merit, while private institutions may have their own selection tests. Some universities also conduct group discussions or personal interviews as part of their admission process. Candidates interested in BAMMC should check the specific admission criteria of their preferred colleges to determine if an entrance exam is required. Early preparation in communication skills and media awareness can be beneficial for those appearing for an entrance test.