All students who completed their 12th grade irrespective of their Arts Commerce Science background can enroll in the Bachelor of Arts in Multimedia and Mass Communication (BAMMC) program of study. To enroll in a BAMMC program prospective students must pass the 12th-grade examination from an accredited board at the specified percentage mentioned in admission guidelines issued by the respective university or college. Educational institutions perform entrance examinations alongside admission interviews before allowing students in their programs.
BAMMC delivers a curriculum which teaches students fundamental skills needed for media industries as well as journalism work alongside advertising functions together with public relations tactics and digital communication methods. Students who belong to any academic background can take advantage of studying mass communication since it encompasses multiple academic areas. The combination of creative skills from arts studies potentially benefits their mass communication work but students with analytical skills from Commerce or Science programs can also excel in the field. Students across different academic departments choose this program because it delivers multiple professional opportunities in journalism together with filmmaking and advertising and digital marketing and corporate communication fields.