Through its BAMMC program the institution delivers practical education which focuses on industry needs. Internship opportunities at media houses and production companies along with advertising agencies enable practical training in the BAMMC program. Educational tasks in the BAMMC program require students to execute real-life assignments including news reporting along with video editing content production and graphic design work. The educational experience is enhanced by teaching workshops as well as invited lectures and field visits between industry professionals.
Practical learning opportunities from photography to filmmaking together with digital marketing and public relations block comprise the comprehensive curriculum. Students learn professional software systems while using standard equipment so they develop both content creation skills and communication abilities in media production. Students complete live projects and case studies together with collaborative assignments as part of the curriculum which creates situations analogous to real industry work. Credentialed graduates from the program become highly qualified candidates for positions in journalism and broadcasting along with advertising and digital media due to their extensive practical experience. This makes them competitive competitors for jobs within the fast-paced mass communication industry.