Program Overview

The strategic digital marketing course is the certificate course where the candidates get knowledge about the series of actions that use online marketing channels to achieve various goals. Achieving goals is the first priority of every business in every manner. The goals are determined by what the business objectives are. The strategic marketing process puts all the pieces together, so that everything one does contributes to the success of the business.

The best-in-class professors and practicing management professionals teach the curriculum, designed by the faculty of the Great lakes and leading industry leaders. The candidates will get an opportunity to learn through capstone projects approved by the world-renowned Great Lakes Faculty. The objective of the course is to familiarize learners with the scope of Digital Marketing.


  • 3+ hours of self-paced learning
  • Lesson-end quizzes and hands-on projects
  • Real-life examples and case studies from prominent companies
  • Applicable across industries such as FMCG, retail, BFSI, E-commerce, Pharmaceuticals, or technology
  • Get noticed by top hiring companies
  • Higher Live Interaction
  • 200+ hours of live online classes by industry experts
  • Masterclasses from top faculty
  • Harvard Business Case studies, Capstone from 5 domains
  • 14+ projects with industry data sets from TripAdvisor, Yahoo!, Mastercard, etc.

Skills Covered

  • Video
  • SEO (Search Engine Optimisation)
  • SEM (Search Engine Marketing)
  • Content Marketing
  • Data Analytics
  • Understand Design thinking and planning
  • URL Management
  • Search Psychology
  • Keyword Organization and Match Types
  • Keyword Research
  • Advanced Ad Features
  • Ad Testing and Extensions
  • Language Targeting
  • Campaign and Ad Group Organization
  • PPC Strategy
  • Social Media Strategy
  • Online Reputation Management

Tools Covered

Newcomers Outline

Strategic Digital Marketing program is the professional course from a variety of industries and backgrounds. The candidates of Digital Marketing add richness in the live interaction and discussion between the students and professors.

  • The class consists of the learners from excellent organizations and the diverse industries:-



Job Opportunities with Certification Courses

There are many job opportunities across the world that give a handsome salary package to those who have the additional certificate course of strategic digital marketing with their regular degrees of Bachelor of Technology (B.Tech) long term courses. These additional courses help to open the many options in the modern technology world and as well as it also helps to enhance your knowledge and skills.

You can choose any regular engineering course and you get this professional course free of cost and can become an expert in this modern technology and get a handsome salary package with an excellent campus placement.

Industry Trends

Digital Industry grew 27.42% CAGR during the forecast period from 2021 to 2025. Indian digital ad spend will reach INR 58, 550 Crore in 2020 as projected by Dentsu Aegis Network report.

Strategic Digital Marketing is a booming sector in India as well as abroad. In India, approximately 700 million internet users are available at the present time and this number continuously increases day by day. At present time, almost every sector uses the internet for advertisement, investment, and other factors.

  • Annual Salary

    Hiring Companies

Admission Details

Application Process

The candidates can apply for this Strategic Digital Marketing in 3 steps. The selected candidates will receive an admission offer which is accepted by the admission fee payment.

Step 1

Fill the application form with the Bachelor, Master or other courses.

Step 2

Pay the fee of the application form and also review the application form.

Step 3

After the successful submission of the application form, the classes will start after the other notices or e-mails.

Eligible Candidates

The candidates, who are interested in pursuing this course must make sure that they are eligible enough. One can find the eligibility criteria below:-

2+ years of work experience preferred.

A bachelor's degree with an average of 50% or higher marks.

Basic understanding of programming concepts and digital networks.

Marketing or non-marketing background.

Course Expert

We have a team of dedicated admissions counselors available to guide you as you apply for the strategic digital marketing course. They are available to:-

  • Address questions related to your applicationn
  • Provide guidance regarding financial aid (if required)
  • Help answer questions and better understand the program
Talk to our admissions counselors now!

Strategic Digital Marketing Course Contains

  • Fundamental of digital marketing and SEO
  • Pay Per Click
  • Web Analytics
  • Social Media Marketing
  • Brand Management
  • Digital Marketing Capstone Project
  • Advanced Email Marketing
  • Advanced Mobile Marketing
  • Advanced Content Marketing

To Join Puran Murti Campus