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Program Overview

Digital Marketing is also known as online marketing. It is used for the promotion of the branding to connect with the potential clients through the internet service. Digital Marketing is a broad field, including attracting customers via email, content marketing, search platforms, social media, and many more.

Digital Marketing is divided into three broad categories that can help the brands to reach more and more people and also spread the word about companies in the right channels. Each type of Digital media marketing represents the different brand popularisation, advertising, and opportunities to interact with the target audience of the companies.

  • Earned media - Earned media is organic media marketing. In this course, the candidates learn about gaining publicity through the campaigns, or other methods rather than the paid advertisements.
  • Owned Media - Owned media marketing is controlled or run by the brand to attract its audience with the help of social media and other attractive tools such as blogs, websites, and much more.
  • Paid Media - Paid Media is the marketing where one pays to publicity via advertisements, SEM and many more.

KEY FEATURES

  • 15 Case Studies and Live Projects
  • Video Library with 38 Tools
  • Personalised Resume Feedback
  • Mock Interviews by Hiring Managers
  • Fortnightly Coaching by Industry Mentors
  • Get noticed by the top hiring companies
  • higher live interaction
  • 200+ hours of live online classes by industry experts
  • Masterclasses from top faculty
  • Harvard Business Case studies, Capstone from 5 domains
  • 14+ projects with industry data sets from TripAdvisor, Yahoo!, Mastercard, etc.

Skills Covered

  • Search Engine Optimization
  • Content Marketing
  • Web Analytics
  • Keyword Management and Research
  • Website Management and Optimization
  • URL Management
  • Search Psychology
  • Keyword Organization and Match Types
  • Keyword Research
  • Advanced Ad Features
  • Ad Testing and Extensions
  • Language Targeting
  • Campaign and Ad Group Organization
  • PPC strategy
  • Social Media Strategy
  • Online Reputation Management
  • Search engine marketing

Tools Covered

Newcomers Outline

Digital marketing program is the professional course from a variety of industries and backgrounds. In this course, the candidates add richness in the live interaction and discussion between students and professors.

  • Industry

    The class consists of learners from excellent organizations and diverse industries:-

    Industry

    Companies

Job Opportunities with Certification Courses

There are many job opportunities across the world that give handsome salary packages to those who have the additional certificate course of digital marketing with their regular degrees of Bachelor of Technology (B.Tech) long term courses. These additional courses help to open the many options in the modern technology world and as well as it also helps to enhance your knowledge and skills.

You can choose any regular engineering course and you get this professional course free of cost and can become an expert in this modern technology and get a handsome salary package with an excellent campus placement.

Industry Trends

Digital industry grew 27.42% CAGR during the forecast period from 2021 to 2025. Indian digital ad spend will reach INR 58,550 Crore in 2020 as projected by Dentsu Aegis Network report.

Digital marketing is a booming sector in India as well as abroad. In India,, approximately 700 million internet users are available at the present time and this number is continuously increasing day by day. In the present time, almost every sector uses the internet for advertisement, investment, and other factors.

  • Annual Salary

    Analytics Manager

    Content Manager

    Digital Account Manager

    Marketing Director

    Marketing Executive

    Web Designer

    Search Manager

    Social Media Manager

    Digital Director

    Hiring Companies

Admission Details

Application Process

Candidates can apply to this Digital Marketing course in 3 steps. Selected candidates receive an admission offer which is accepted by admission fee payment.

Step 1

Fill the application form with the bachelor, master or other courses.

Step 2

Pay the fees of the application form and also review the application form.

Step 3

After the successful submission of the application form, the classes will start after the other notice and e-mails.

Eligible Candidates

The candidates, who are interested in pursuing the course, must make sure that they are eligible enough as per the specified criteria. Furthermore, one can find the eligibility criteria below:-

2+ years of work experience preferred

A bachelor's degree with an average of 50 percent or higher marks

Basic understanding of programming concepts and digital network

Marketing or non-marketing background

Course Expert

We have a team of dedicated admissions counsellors available to guide you as you apply for the Digital Marketing course. They are available to:-

  • Address questions related to your application
  • Provide guidance regarding financial aid (if required)
  • Help answer questions and better understand the program
Talk to our admissions counselors now!

Digital Marketing Course Contains:-

  • Fundamental of digital marketing and SEO
  • Pay Per Click
  • Web Analytics
  • Social Media Marketing
  • Brand Management
  • Digital Marketing Capstone Project
  • Advanced Email Marketing
  • Advanced Mobile Marketing
  • Advanced Content Marketing

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