Course Overview

What is Data Science?

Data Science is the course wherein the candidates get the knowledge about the blend of Mathematics, tools, algorithm, business acumen and machine learning. They also get the exact knowledge and insight from structured and unstructured data of the computer or any other electronic and communication device.

What is Digital Marketing?

Digital Marketing is also known as online marketing. Its platform is used to the promotion of branding to connect with the potential clients through the internet service. Digital Marketing is a broad field, including attracting customers via email, content marketing, search platforms, social media, and many more.

What is Data Science and Digital Marketing?

Data Science changes the paradigm of current marketing all together. The current data science techniques fetches about the market trends, the effectiveness of execution time,as well as consumer behaviour and purchasing trends.

Key Features

  • 15 Case Studies and Live Projects
  • Video Library with 38 Tools
  • Personalised Resume Feedback
  • Mock Interviews by Hiring Managers
  • Fortnightly Coaching by Industry Mentors
  • Get noticed by the top hiring companies
  • higher live interaction
  • 200+ hours of live online classes by industry experts
  • Masterclasses from top faculty
  • Harvard Business Case studies, Capstone from 5 domains
  • 14+ projects with industry data sets from TripAdvisor, Yahoo!, Mastercard, etc.

Skill Covered

  • Search Engine Optimization
  • Content Marketing
  • Web Analytics
  • Keyword Management and Research
  • Website Management and Optimization
  • URL Management
  • Search Psychology
  • Keyword Organization and Match Types
  • Keyword Research
  • Advanced Ad Features
  • Ad Testing and Extensions
  • Language Targeting
  • Campaign and Ad Group Organization
  • PPC strategy
  • Social Media Strategy
  • Online Reputation Management
  • Search engine marketing

Tool Covered

Newcomers Outline

Data science and Digital marketing program is the professional course from a variety of industries and backgrounds. Digital marketing students add richness in the live interaction and discussion between students and professors.

  • The class consists of learners from excellent organizations and diverse industries. ONe can find the industries below:-



Job Opportunities with Certification Courses

There are many job opportunities across the world that give handsome salary packages to those who have the additional certificate course of the business analysis with their regular degrees of Bachelor of Technology (B.Tech) long term courses. These additional courses help to open the many options in the modern technology world and as well as it also helps to enhance your knowledge and skills.

You can choose any regular engineering course and you get this professional course free of cost and can become an expert in this modern technology and get a handsome salary package with an excellent campus placement.

Industry Trends

Digital industry grew 27.42% CAGR during the forecast period from 2021 to 2025. Indian digital ad spend will reach INR 58,550 Crore in 2020 as projected by Dentsu Aegis Network report. Data Science and Machine learning market increases continuously. This market is expected to reach $8.81 dollar by the year of 2022 and the growth rate also increases adoption of machine learning among the companies by 44.1%

Digital marketing is a booming sector in India as well as abroad. In India, approximately 700 million internet users are available at the present time and this number is continuously increasing day by day. At present time, almost every sector uses the internet for advertisement, investment, and other factors.

  • Annual Salary

    Hiring Companies

Admission Details

Application Process

The candidates who intend to take admission in the additional courses must follow the below procedure:-

Step 1

The candidates can pursue this course along with B.Tech.

Step 2

After the candidate fills the application form of B.Tech, then he/ she will be able to choose the additional courses.

Step 3

The additional courses are absolutely free of cost.

Eligible Candidates

The candidates who are interested in pursuing the course must make sure that they are eligible enough. Furthermore, one can find the eligibility criteria below:-

Must have qualified his/ her 12th PCM/ PCB.

The candidate must have secured a minimum of 50% in his/ her 12th with a recognized board.

Must have a basic understanding of Maths and Computers.

Course Expert

We have a team of dedicated admissions counselors available to guide you as you apply for the Data Science and Digital Marketing course. They are available to:-

  • Address questions related to your application
  • Provide guidance regarding financial aid (if required)
  • Help answer questions and better understand the program
Talk to our admissions counselors now!

Data Science and Digital Marketing Course Contains

  • Fundamental of digital marketing and SEO
  • Pay Per Click
  • Web Analytics
  • Social Media Marketing
  • Brand Management
  • Digital Marketing Capstone Project
  • Advanced Email Marketing
  • Advanced Mobile Marketing
  • Advanced Content Marketing
  • Data preprocessing
  • Supervised learning
  • Feature engineering
  • Supervised learning classification
  • Unsupervised learning
  • Time series modeling
  • Ensemble learning
  • Recommender systems
  • Text mining

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