New Delhi, India, November 25 – Techmagnate, the top digital marketing agency for the healthcare industry, has released a new Search Trends Report about the online pharmacy landscape in India.
As the leading digital marketing company for healthcare, Techmagnate has a deep understanding of the online pharmacy industry, having worked with leading brands in this space for several years.
Using advanced analytics and nearly two decades of expertise, the agency investigates how searches and customer behavior in multiple industries across India are evolving. Corresponding brands can use these insights to establish a dominant digital presence. The Online Pharmacy Search Trends Report is their latest offering.
To create this report, Techmagnate analyzed more than 78,000 keywords across several critical search categories – branded and non-branded keywords, types of queries, search volumes, and more – to identify real opportunities for growth.
The report also includes a list of the top brands that dominate the market and online searches, holding the highest share of voice. Online pharmacies can use this report to understand changing consumer needs, identify profit and growth opportunities, and become industry leaders.
Regarding the findings in the new trends report, Techmagnate’s CEO, Sarvesh Bagla, stated:
“I found it intriguing that awareness regarding online pharmacies and their related searches in Tier 2 cities is rising much faster than in Tier 1 cities. It’s quite possible that Tier 2, Tier 3, and some rural areas have fewer physical pharmacies compared to Tier 1 cities, with limited stock availability. Online pharmacies in India can make life much more convenient for the population at large.”
The Online Pharmacy Search Trends Report is the first such report Techmagnate has published for the healthcare industry. It features other key findings related to top companies in the industry today, conversational search volumes, and the leading apps in the market in terms of growth.
Key Highlights from the Online Pharmacy Industry Trends Report
- The total search volume for online pharmacy-related keywords increased by 22.54% in FY’24, largely driven by the growth in non-branded queries.
- Apollo Pharmacy leads the market with the largest branded search volume in FY’24 (9.84 Lakh) and a significant 23.21% growth, capturing 27.66% of the branded market share. Meanwhile, branded searches for Medplus, Wellness Forever, and Truemeds grew by over 50%.
- The "Medicine Name" keyword category dominated with a 43.19% market share, indicating a sharp increase in consumer awareness.
- The Beauty & Personal Care category witnessed the highest growth rate at 50.02%, though it only represents 4.30% of total searches, suggesting a growing interest in adjacent healthcare categories.
- Delhi remains the top city by search volume, commanding the largest market share at 25.31%, while Mumbai is experiencing the fastest growth at 19.80%.
This report provides valuable insights for online pharmacy brands in India, helping them identify untapped opportunities and maintain a competitive edge in the evolving digital healthcare landscape.